Dynamic Pricing enables you to automatically increase or decrease your base rate based on the following: Dynamic pricing ensures fair and optimized pricing for both operators and customers by applying surcharges or discounts during predefined time periods or under specific conditions, such as late-night hours or holidays.
A Specific Date
A Date Range
A Time of Day
Keep reading to see a breakdown of each option.
NOTE: Base Rate Automation in the Vehicle Pricing Tab and Display on Customer Portal in the Customer Portal settings Tab must be enabled to utilize this feature Ensure you navigate to Settings > Dynamic Pricing within the Operator app to set up these rules.
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Adjust Base Rate for a Specific Date
This option allows you to increase or decrease your base rate for a specific date. For example, you may want to increase your prices for specific holidays like the 4th of July, Thanksgiving, or New Year’s Eve.
To enable this Dynamic Pricing rule:
Start by clicking on Adjust Base Rate for a Specific Date and then click next.
Select the date you’d like to create the rule for, and then click next.
Select whether you’d like to increase or decrease your base rate, then select whether you’d like to increase or decrease your base rate by a dollar or percentage amount, and finally, enter the amount you’d like to increase or decrease it by. Once that has been completed, click next.
Using the dropdown menu, select the vehicles you’d like your dynamic pricing rule to take effect on. Then click next.
Decide whether you’d like this rule to repeat or not. Then click next.
Finally, review your newly created rule and then click activate.
Your pricing rule will now take effect whenever a customer books your selected vehicles on the date you selected.
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Adjust Base Rate for a Specific Date Range
This option allows you to increase or decrease your base rate for a specific date range. For example, you may want to increase your prices for things such as prom season or an annually occurring convention.
To enable this Dynamic Pricing rule:
Start by clicking on Adjust Base Rate for a Specific Date Range and then click next.
Select the date range you’d like to create the rule for as well as what specific days within that range you’d like this rule to apply to, and then click next.
Select whether you’d like to increase or decrease your base rate, then select whether you’d like to increase or decrease your base rate by a dollar or percentage amount, and finally, enter the amount you’d like to increase or decrease it by. Once that has been completed, click next.
Using the dropdown menu, select the vehicles you’d like your dynamic pricing rule to take effect on. Then click next.
Decide whether you’d like this rule to repeat or not. Then click next.
Finally, review your newly created rule and then click activate.
Your pricing rule will now take effect whenever a customer books your selected vehicles within the date range you selected.
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Adjust Base Rate for Time of Day
This option allows you to increase or decrease your base rate for a time of day. For example, you may want to increase your prices for reservations where the pick-up time is past 8:00 PM.
To enable this Dynamic Pricing rule:
Start by clicking on Adjust Base Rate for Time of Day and then click next.
Select the time frame you’d like to create the rule for as well as what specific days you’d like this rule to apply to, and then click next.*
Select whether you’d like to increase or decrease your base rate, then select whether you’d like to increase or decrease your base rate by a dollar or percentage amount, and finally, enter the amount you’d like to increase or decrease it by. Once that has been completed, click next.
Using the dropdown menu, select the vehicles you’d like your dynamic pricing rule to take effect on. Then click next.
Finally, review your newly created rule and then click activate.
Your pricing rule will now take effect whenever a customer books your selected vehicles within the time frame you selected.
*NOTE: In order to create a time frame that crosses midnight, you will need to create two separate, dynamic pricing rules. For example, let’s say you want to increase your pricing for any reservation where the pick-up time falls between 8:00 PM and 6:00 AM. To do this, you will need to create one rule for 8:00 PM to 11:59 PM and another rule for 12:00 AM - 6:00 AM. If you have any questions, please reach out. The same rule applies if you are creating a dynamic pricing that crosses years. You will need to create one rule for 11/01/2025 to 12/312025 and another rule for 01/01/2026 to 04/01/2026
Best Practices for Using Dynamic Pricing
Regular Updates: Ensure that your pricing rules are aligned with current events and market demands.
Testing Rules: Before implementation, conduct test bookings to confirm accurate pricing adjustments.
Documentation: Keep detailed records of pricing rules to manage customer inquiries effectively.
How to Verify Dynamic Pricing Has Been Applied
After setting up your dynamic pricing rules, you can verify if they were applied to a specific reservation by following these steps:
Open the Reservation:
Navigate to the specific reservation details within the Operator app.
View Fare Details:
Click the Price button in the reservation details.
Then, select the Fare Breakdown or equivalent option to view a detailed calculation.
Confirm Application of Dynamic Pricing:
In the fare breakdown summary, check for the applied dynamic pricing surcharges or adjustments to ensure your rule is reflected.