At Moovs, we want to make sure you have the tools to track your business performance and marketing results. One of the most powerful tools available is Google Tag Manager (GTM).
We understand some operators wonder: “Why do I need to pay $99/month for this integration?” Here’s why:
1. What Google Tag Manager Does (in Plain English)
Think of GTM like a universal adapter for your website.
It lets you connect Moovs to marketing tools like Google Ads, Facebook Ads, and Google Analytics.
Without GTM, every time you want to track something (like bookings, quotes, or website visitors), you’d need a developer to manually edit your website code.
With GTM, you don’t need to touch the code — it’s all managed automatically.
2. Why There’s a Fee
Running this integration is not just a “switch.” It requires:
Ongoing monitoring to make sure your events (like reservations, quote requests, and payments) are tracked correctly.
Maintenance and updates whenever Google or ad platforms change their requirements.
Support and troubleshooting so you don’t have to hire a web developer every time something breaks.
Instead of you needing to pay hundreds or thousands of dollars to outside developers, Moovs offers this as a flat, predictable $99/month service.
3. The Value to You
For operators running ads or measuring marketing:
You’ll know exactly which ads bring you reservations (no more guessing).
You can stop wasting money on ads that don’t work.
You’ll finally be able to see the real ROI on your marketing spend.
Many operators find that this integration pays for itself after the very first reservation it helps track back to a winning ad campaign.
4. Do You Really Need It?
If you’re running paid ads (Google, Facebook, Instagram), this integration is highly recommended.
If you’re not running ads or not focused on digital marketing, you may not need it.
✅ Bottom line: The $99/month fee covers the setup, monitoring, and ongoing support to keep your marketing tracking accurate and reliable — saving you time, money, and headaches.