Your customer portal is a treasure trove of valuable user interactions, and Google Tag Manager (GTM) is the key to unlocking their insights. Let's explore the specific custom events available for tracking in your portal, shedding light on the data that can empower your decision-making and enhance user experiences.
1. moovs_create_quote Custom Event
Event Purpose: Tracking when users create quotes within your portal.
Benefits: Understand how often users initiate the quoting process and where they drop off. Optimize this crucial customer journey.
2. moovs_create_reservation Custom Event
Event Purpose: Monitoring the creation of reservations within your portal.
Benefits: Gain insights into reservation trends and patterns. Identify popular reservation times or services.
3. moovs_page_view_confirm_quote Custom Event
Event Purpose: Tracking user visits to the "Confirm Quote" page.
Benefits: Measure user engagement with this critical conversion step. Identify potential obstacles in the confirmation process.
4. moovs_page_view_info Custom Event
Event Purpose: Monitoring page views on informational pages.
Benefits: Understand which informational content users engage with the most. Optimize content to meet user needs.
5. moovs_page_view_quote_summary Custom Event
Event Purpose: Tracking visits to the "Quote Summary" page.
Benefits: Measure user interest in quote details. Improve the layout and information provided on this page.
6. moovs_page_view_reservation_summary Custom Event
Event Purpose: Monitoring page views on the "Reservation Summary" page.
Benefits: Understand user behavior during the reservation review process. Identify potential bottlenecks or points of confusion.
7. moovs_page_view_vehicle Custom Event
Event Purpose: Tracking user visits to vehicle-related pages.
Benefits: Discover which vehicle information users find most valuable. Optimize vehicle-related content and offerings.
These custom events within your customer portal provide a wealth of information about user engagement and behavior. With GTM, you can effortlessly track and analyze these events, gaining actionable insights to improve your portal's functionality, content, and user experience.