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In Moovs, what is the Dashboard?

Written by Jeffrey
Updated over a month ago

The Dashboard is your central hub for at-a-glance business insights and detailed reporting. It provides real-time analytics powered by Metabase, organized across nine tabs that cover every aspect of your transportation business.

You can access the Dashboard by clicking Dashboard in the left sidebar, or by clicking ... More to expand the Settings Menu and selecting Dashboard.

Overview

The Overview tab gives you a high-level snapshot of your business performance:

  • Reservations (This Month) — A headline number showing your current month’s total reservation revenue, with an automatic comparison to the same month last year so you can spot growth trends at a glance.

  • Reservations (This Quarter) — Same comparison view, but for the current quarter.

  • Reservations (This Year) — Year-to-date total with prior-year comparison.

  • Total Reservations chart — A combo chart (bar + line) showing monthly reservation counts, total amounts, and amounts due for the current year. Cancelled reservations are excluded.

  • Total Quotes — The total number of quotes generated.

  • Data Sync Status — Confirms that your dashboard data is up to date.

Reservations

The Reservations tab provides a comprehensive view of all your reservation data:

  • Total # of Reservations by Date — An area chart showing reservation volume over time.

  • Total $ by Date — A bar chart showing revenue by date (includes cancellations).

  • Total $ - YoY — A year-over-year line chart comparing revenue trends across years.

  • # of Reservations by Order Type — Breaks down reservations by type (round trip, one-way, hourly, etc.).

  • $ of Reservations by Order Type — Revenue breakdown by order type.

  • Total Amount by Initial Stage — A pie chart showing how reservations originated (quote, request, or direct reservation).

  • Promo Codes Redeemed — Shows which promo codes were used and how often.

  • $ Redeemed in Promo Codes — The dollar value of redeemed promo codes.

  • # of Reservations by Day of the Week — Helps identify your busiest days.

  • All Reservations Table — A detailed table listing every reservation with full details including confirmation number, passenger info, pickup/dropoff addresses, driver, vehicle, pricing breakdown, payment status, UTM tracking, and more. Use the date filter and search to narrow results.

Quotes

The Quotes tab helps you track quoting activity and conversion:

  • Quote Price - YoY — Year-over-year comparison of quote values.

  • # of Quotes by Day of the Week — Identifies which days generate the most quote requests.

  • Total Quote Price by Month — Monthly quote volume in dollar terms.

  • All Quotes Table — A detailed table of every quote with full contact and pricing details.


Customers

The Customers tab helps you understand your customer base:

  • Top Customers by # of Trips — A ranked list of your top 15 most frequent customers.

  • Top Customers by Revenue Generated — A ranked list of your top customers by total spend.

  • New vs Returning Customers — A pie chart showing the ratio of first-time to repeat customers.


Drivers and Vehicles

The Drivers and Vehicles tab gives you visibility into fleet and driver performance:

  • Top Vehicles by # of Trips — Which vehicles are used most often.

  • Top Vehicles by Total $ Amount — Which vehicles generate the most revenue.

  • Top Drivers by # of Trips — Your most active drivers by trip count.

  • Top Drivers by Mileage — Drivers ranked by total miles driven.

  • Vehicle Utilization (in distance) — How much distance each vehicle has covered.

  • Driver Payout Summary — A table showing each driver’s trip count, total earnings, gratuity, amount already paid, and remaining balance due.

  • Drivers Table — A detailed table listing all driver information.


Affiliates

The Affiliates tab tracks payouts for farmed-out reservations:

  • Affiliate Payouts — A table showing each affiliate (farmee operator), their trip count, and the total amount payable. Use the date filter to view payouts for a specific time period.


Accounting

The Accounting tab provides financial oversight:

  • Total Reservation Amount Due — A single headline number showing your total outstanding balance across all reservations.

  • Total Reservation Amount Due - Not Invoiced — A bar chart showing outstanding amounts that have not yet been invoiced.

  • Moovs Invoices — A table listing all generated invoices.

  • All Reservations Table - Amount Due — A detailed table of reservations with outstanding balances.


Audit Log

The Audit Log tab provides a record of changes made to reservations:

  • Moovs Operator Request Activity — A table showing the most recent 100 changes, including who made the change, when it was made, which fields were modified, and the before/after values. This is useful for tracking edits, investigating discrepancies, or reviewing team activity.


QR Code

The QR Code tab tracks reservations that originated from QR code campaigns or UTM-tagged marketing:

  • All Reservations Table - QR Code — A table grouped by order number showing the total amount and all UTM parameters (Source, Medium, Campaign, Term, Content, ID). Use this to measure the effectiveness of your QR code and marketing campaigns.


Filtering and Date Ranges

All dashboard tabs support filtering by date range. You can select:

  • Quick date options (e.g., last 7 days, last 30 days, this month, this quarter, this year)

  • Custom date ranges using the date picker

Additional filters are available depending on the tab:

  • Confirmation Number — Search by confirmation number

  • User Email — Filter by customer email

  • UTM Parameters — Filter by Source, Campaign, Medium, Content, ID, or Term

  • Invoice Number — Filter by invoice

  • Closed Status — Filter by reservation closed status


Downloading Reports

You can download data from any table on the dashboard. Click the ellipses (...) on any table card to export the data to a spreadsheet format (CSV) for use in Google Sheets, Microsoft Excel, or other applications.

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